SA shopping mall footfall recovers, but dwell time dwindle

The analysis was performed using Terain, the company's new AI-driven geospatial solution using near real-time app location data combined with Eighty20’s customer profiling information to understand anonymised customer movement behaviour. Andrew Fulton, director at Eighty20, revealed insights into the change in foot traffic, from January 2020 to the most recent data, at seven super regional malls across Gauteng, Western Cape and KwaZulu-Natal. For this analysis, Eighty20 compared key mall performance metrics - namely overall number of visitors (footfall) and dwell time - at Sandton City, Mall of Africa, Fourways, Gateway, Menlyn, The Pavilion and Canal Walk