PIVOT POINT – Mfundo Ntsibande, MD at AMA, a full-service media buying agency

More than 80% of South Africa's media pie is shared between the top five global media agencies. This leaves very little room for local, independent players to enter the market and compete because of the large capital and credit requirements needed to book media on a large scale. This advantage is what global agencies have had for many years, coupled with the financial backing from their parent companies mainly from western countries.Mfundo Ntsibande has over 20 years of experience leading large brand teams within the marketing and media industry. His experience includes holding senior marketing roles at the SABC and successfully rebranding some iconic brands within radio and SABC News.He is a former board member and chairperson of marketing and distribution at the National Film and Video Foundation. He also served as a member of the Adjudication Committee at the Gauteng Film Commission.Ntsibande says he is an entrepreneur at heart and was also the founder and co-owner of a popular franchise Slick Branding & Media. He is also the strategic marketing advisor to the non-profit Inkanyeti Foundation.