Inside the township market [2023 Township CX Report]
Loading player...
GUEST – Mongezi Mtati, senior brand strategist at Rogerwilco
Key insights :
· Township consumers are increasingly prioritising value over brand loyalty, with 59.3% stating price as primary consideration when choosing a product
· A strong sense of loyalty exists towards local shops and brands, evidenced by 23% of respondents who spend 25% to 50% of their income within the township · Spaza shops are witnessing a year-on-year increase in the number of daily shoppers
· The popularity of home-grown brands is on the rise among township consumers · Local fashion brands, led by Bathu, are attracting significant spending by township residents, followed by Drip and Amakipkip · Township-based delivery services are experiencing a surge in growth
· Wider and more accessible internet access is creating more opportunities for online work · Stokvel community is undergoing a notable shift towards younger and more tech-savvy members
Key insights :
· Township consumers are increasingly prioritising value over brand loyalty, with 59.3% stating price as primary consideration when choosing a product
· A strong sense of loyalty exists towards local shops and brands, evidenced by 23% of respondents who spend 25% to 50% of their income within the township · Spaza shops are witnessing a year-on-year increase in the number of daily shoppers
· The popularity of home-grown brands is on the rise among township consumers · Local fashion brands, led by Bathu, are attracting significant spending by township residents, followed by Drip and Amakipkip · Township-based delivery services are experiencing a surge in growth
· Wider and more accessible internet access is creating more opportunities for online work · Stokvel community is undergoing a notable shift towards younger and more tech-savvy members
