BANYANA BANYANA SAGA – The economics of women's sport
Loading player...
GUEST – Mpho Mapoi – KAYANews Sports Reporter & Groovin Nchabeleng - Chairperson of the Black Agencies Network Association (BANA)
S Some years ago, women's sport sponsorship made up only 0.4 % of total sports sponsorship and a mere 7% of total sports coverage, according to the Women in Sport Charity. Sponsoring women's sport involves much more than a financial investment in players because it demonstrates an investment in equality and meaningful change within the sporting arena.
S Some years ago, women's sport sponsorship made up only 0.4 % of total sports sponsorship and a mere 7% of total sports coverage, according to the Women in Sport Charity. Sponsoring women's sport involves much more than a financial investment in players because it demonstrates an investment in equality and meaningful change within the sporting arena.
