Moneyweb Radio FixSA

What's needed to fix 'brand South Africa'

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Smaller countries in Africa like Rwanda, Mauritius and Botswana are successfully repositioning themselves, but we lack clarity about what South Africa is, what does South Africa stand for... We have in many ways not been able to define Brand South Africa, says local branding guru Thebe Ikalafeng.
28 Jul 2023 English South Africa Business News · Politics

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