Consumers buying homes and clothes on credit despite high interest rates

Loading player...
GUEST – Weihan Sun, director of financial services research and consulting at TransUnion South Africa

Stronger year-over-year (YoY) demand and lower delinquencies showed that South African credit card holders remained resilient during Q2 2023. In addition, balance growth trended upwards in response to the continued economic headwinds as consumers turned to credit for living expenses. These are some of the findings of the TransUnion (NYSE: TRU) Q2 2023 South Africa Industry Insights Report, which tracks consumer credit trends across key credit products. The quarter saw yet another repo rate increase of 50 basis points by the South African Reserve Bank (SARB) in May, to 8.25%, with the prime lending rate rising to 11.75%, a 14-year high.

However, June figures began to show signs of improvement in economic conditions, with the inflation rate falling to 5.4%, further supported by a drop of 0.3% to 32.6% in the unemployment rate, alleviating some financial strain in the market. Optimism for positive future income trends remained high, with the Q2 TransUnion Consumer Pulse Survey showing that 72% of South Africans expected an increase in household income in the next 12 months. “The South African consumer credit market has grown compared to a year ago due to the significant number of new accounts originated, with lender appetite having widened over recent quarters,” said Weihan Sun, Director Financial Services Research and Consulting for TransUnion in South Africa. “Consumer credit scores remained relatively consistent compared to a year ago, which reflects the continued resilience of South Africa’s credit-active market.
27 Sep 2023 4PM English South Africa Business News · Investing

Other recent episodes

FDI at a Turning Point: What Global Investors Expect in 2026

Kearney’s Global Business Policy Council unveils the 2026 FDI Confidence Index®, revealing the top global and emerging markets expected to attract investment over the next three years. Africa Managing Partner Theo Sibiya breaks down the trends shaping investor sentiment
9 Apr 4PM 13 min

Inside Your Pocket: Why SA’s Cost of Living Keeps Climbing

Electricity inflation has surged 85% since 2020, water is up 68%, and low‑income households now spend nearly 67% of their income on food and utilities. Senior economist Raksha Darji unpacks the Competition Commission’s March 2026 Cost of Living Report — revealing structural failures, pricing behaviour, and what must change to…
9 Apr 4PM 13 min