UNPACKING - Largest & First B2B Influencer Marketing Study
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GUEST – Sanesh Maharaj our Head of Influence at Ogilvy Public Relations & Influence
Key highlights:
1. B2B influencer marketing outperforms brand-only marketing by 67%.
2. Tech dominates African influencer marketing (56%), with finance and healthcare following.
3. In South Africa, 73% prefer data-driven insights from research organisations with business leaders (48%) and journalists (36%) trailing.
4. Across Africa, 59% of execs confirm external B2B influencers boost employee performance.
5. Globally, 49% of C-Suite marketers believe influencers enhance brand credibility.
Key highlights:
1. B2B influencer marketing outperforms brand-only marketing by 67%.
2. Tech dominates African influencer marketing (56%), with finance and healthcare following.
3. In South Africa, 73% prefer data-driven insights from research organisations with business leaders (48%) and journalists (36%) trailing.
4. Across Africa, 59% of execs confirm external B2B influencers boost employee performance.
5. Globally, 49% of C-Suite marketers believe influencers enhance brand credibility.
