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Takealot refunds about R10 MILLION following the #BacktheBucks promotion

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GUEST - Julie-Anne - Chief Marketing Officer at takealot.com

The Springboks’ historic victory at the 2023 Rugby World Cup will see Takealot and Samsung refund an estimated R10 million worth of TVs.

The pair ran its #BacktheBucks promotion for a second year, calling on South Africans to back the national rugby team by purchasing one of five TV models. If the Springboks won the Rugby World Cup, every customer would be refunded the full amount they paid.

30 Oct 2023 4PM English South Africa Business News · Investing

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