64% of businesses regarded the trade activity in December 2023 as worse than the year before.
Loading player...
GUEST – Alan Mukoki – CEO of South African Chamber of Commerce and Industry (Sacci)
Trade activity is expected to remain relatively weak in the first block of 2024 as the consumer environment remains timid – in response to continuing cost of living pressures – and as last year’s much-anticipated Black Friday and festive season sales boom flopped.
This is evidenced in data released by the South African Chamber of Commerce and Industry (Sacci) on Thursday, which showed that the industry was not particularly excited about 2024’s trade prospects but instead cautious about the harvest the new year will realistically bring.
Trade activity is expected to remain relatively weak in the first block of 2024 as the consumer environment remains timid – in response to continuing cost of living pressures – and as last year’s much-anticipated Black Friday and festive season sales boom flopped.
This is evidenced in data released by the South African Chamber of Commerce and Industry (Sacci) on Thursday, which showed that the industry was not particularly excited about 2024’s trade prospects but instead cautious about the harvest the new year will realistically bring.
