CAREERS CORNER: The business of being social media influencing.
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GUEST – Dashni Vilakazi, MD of The MediaShop JHB
The influencer economy has skyrocketed in recent years, turning social media personalities into powerful marketing tools. This business model is built on the ability to connect with and influence a large audience.
Once a niche marketing strategy, teaming up with social media stars may be the only way for brands to truly get ahead now.
Influencing has become big business for creators, and companies are noticing. Traditionally, brands collaborate with influencers on one-off sponsored product placements. But increasingly, they're integrating these creators into their core marketing strategies and teams. In some cases, they're even training their own staff to become in-house influencers.
The influencer economy has skyrocketed in recent years, turning social media personalities into powerful marketing tools. This business model is built on the ability to connect with and influence a large audience.
Once a niche marketing strategy, teaming up with social media stars may be the only way for brands to truly get ahead now.
Influencing has become big business for creators, and companies are noticing. Traditionally, brands collaborate with influencers on one-off sponsored product placements. But increasingly, they're integrating these creators into their core marketing strategies and teams. In some cases, they're even training their own staff to become in-house influencers.
