[TOP STORY] Understanding hyper-local strategies to engage township consumers

Loading player...
‘Price sensitivity is a thing but what they are also saying alongside price sensitivity is that a brand that understands them can win them over,’ says Mongezi Mtati, senior brand strategist at the Rogerwilco Consultancy.
21 Nov 2024 7AM English South Africa Business News · Politics

Other recent episodes

Pork market swings from crisis to surplus

Exporters seek clarity on Cape Town port shake-up. Leadership chaos and a regulator probe rock the PIC. And is your wellness routine backed by science, or TikTok? The truth about biohacking, peptides and NAD+.
23 Jul 6AM 33 min