Only one-third of South African estate agents met their sales targets in 2024
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GUEST - Estani Marx - Lightstone business development executive
Only a third of estate agents in South Africa reached their sales targets in terms of volume and value in 2024, slightly down from 2023, but expectations are high for 2025, according to the property market intelligence company Lightstone Property. Lightstone business development executive Estani Marx said their latest survey showed that 86% of estate agents anticipate they will reach volume targets this year, and 85% believe they will reach value targets. 86% of SA’s estate agents anticipate reaching volume targets in 2025 with 85% confident they will reach value targets, says Lightstone.
Only a third of estate agents in South Africa reached their sales targets in terms of volume and value in 2024, slightly down from 2023, but expectations are high for 2025, according to the property market intelligence company Lightstone Property. Lightstone business development executive Estani Marx said their latest survey showed that 86% of estate agents anticipate they will reach volume targets this year, and 85% believe they will reach value targets. 86% of SA’s estate agents anticipate reaching volume targets in 2025 with 85% confident they will reach value targets, says Lightstone.
