Power of Stories with Sarah Goodall

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Learning her team's lived experience changed how Sarah leads.

Sarah Goodall is an entrepreneur who turned her love of social media into an award-winning business - Tribal Impact - which has grown to 25 employees over nearly 10 years.

In this open and sometimes vulnerable conversation, Sarah shows how opening about their lived experience of different kinds of diversity helped her team build psychological safety and helped her understand neurodiversity and health issues in her own family better. She believes she's more empathetic as a result.

Sarah is a collaborative and trusting leader, who sees leadership as an ongoing learning journey.

She explains how Tribal Impact helps executives develop their digital presence in a hybrid working world and talks about how her own reputation has evolved as separate but connected to Tribal Impact's brand.

This podcast is a companion piece to Charlotte Otter's book We Need New Leaders, published on 3 June by Practical Inspiration Publishing. Find it online or in all good bookshops.
Chapters
  • 00:03 Introduction to Sarah Goodall and her Entrepreneurial Journey
  • 06:14 Leadership Style and Evolution
  • 09:58 Diversity and Psychological Safety
  • 18:43 Digital Leadership and Reputation Management
  • 31:10 Personal Growth and Leadership Development
2 Apr 2025 English Germany Management · Business

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