Private labels are no longer viewed as second-best alternatives – NIQ report
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GUEST - Kelly Mac Innes - Market Insights Lead for Sub Saharan Africa at NIQ
As consumers around the world continue to navigate rising costs and economic pressures, private label brands are stepping into the spotlight — and South Africa is no exception. A new NIQ report reveals that private label FMCG sales in South Africa surged by 7.5% in 2024, reaching nearly R100 billion and accounting for 18% of total FMCG sales value. This growing sector reflects a major shift in consumer behaviour, where affordability, quality, and smart spending are taking centre stage.
As consumers around the world continue to navigate rising costs and economic pressures, private label brands are stepping into the spotlight — and South Africa is no exception. A new NIQ report reveals that private label FMCG sales in South Africa surged by 7.5% in 2024, reaching nearly R100 billion and accounting for 18% of total FMCG sales value. This growing sector reflects a major shift in consumer behaviour, where affordability, quality, and smart spending are taking centre stage.
