Kaya 959 Kaya Biz

The Influence Equation: Why the bravest brands collaborate with creators.

Loading player...
GUEST – Murray Legg, co-founder of Webfluential.



Gone are the days when brands controlled the message. In a world where authenticity and cultural relevance matter more than polished ads, influence is no longer bought, it’s built. Murray introduces us to The Influence Equation: Creative Content + Authentic Connections + Creator Commerce = Sustainable Influence. He also explains why brave brands are winning by co-creating with the very creators who hold the audience’s trust.
14 Jul 4PM English South Africa Business News · Investing

Other recent episodes

How Walmart Can Achieve What Makro and Game Could Not?

Guest: The Finance Ghost – Retail Analyst Why are South Africans queueing for hours to walk into a store that, on paper, looks a lot like Game did ten years ago? And more importantly what does Walmart know that Makro and Game couldn’t crack? We unpack the frenzy behind Walmart’s…
4 Dec 4PM 16 min

Woolworths’ New Bag Colour - A Masterclass in Crisis Management?

Guest: Jeremy Sampson – Executive Chairman, Brand Finance Africa What happens when a grocery bag becomes the star of a national scandal? After businessman Vusimuzi “Cat” Matlala told Parliament he used a black Woolworths shopping bag to deliver R300 000 to former police minister Bheki Cele, the internet erupted with…
4 Dec 4PM 21 min

Channel Bundling Unpacked: Why DStv Says Discovery, CNN and 10 Others May Go Dark.

Guest: Nqobile Ndlovu – Cash N Sport Research Director According media updates, DStv subscribers were hit with a shock notification this week: 12 major Warner Bros Discovery channels including Discovery Channel, CNN International, Cartoon Network and Food Network could disappear on 31 December. Behind the push alert lies a much…
4 Dec 4PM 25 min
All episodes