TCS+ | Samsung unveils significant new safety feature for A-series phones

Loading player...
Samsung Electronics recently launched the latest line-up of its popular Galaxy A-series of midtier smartphones, with the A26, A36 and A56 replacing the older A25, A35 and A55 models.
One of the most notable new features of the A-series is a curated artificial intelligence module, dubbed Awesome Intelligence, that brings powerful AI features previously exclusive to its top-tier Galaxy S-series phones to its midrange devices for the first time.
Unique to the A-series is a new safety feature called Samsung SOS+, a free-to-use, 24/7 subscription service exclusive to owners of the new Galaxy A56, A36 and A26 devices.
In an emergency situation – and on-demand – the service immediately geolocates the user and sends private security and medical emergency services to their location at the press of a button.
In this episode of TCS+, Justin Hume, vice president for mobile at Samsung Electronics South Africa, tells TechCentral about how SOS+ works in the new Galaxy A-series line-up.
Hume delves into:
• The inspiration behind SOS+ and why Samsung has chosen the A series to pilot the service;
• How the service works and its benefits for A-series smartphone users;
• Why the service is currently limited to users of the A56, A36 and A26 devices and Samsung’s plans for expanded roll-out;
• Key features that set the SOS+ service apart; and
• Why Samsung has chosen Aura as its partner in providing the SOS+ service.
Don’t miss a fascinating discussion!
16 Jul 2025 English South Africa Technology · Business

Other recent episodes

Meet the CIO | Chris Shortt on what a supermarket becomes

Chris Shortt, chief technology officer at Shoprite Group, says the work of the next five years is meeting the customer at their point of need, wherever that is – and that this does not mean the end of the store. Speaking on TechCentral’s Meet the CIO podcast series, brought to…
9 Sep 43 min

Watts & Wheels | Why electric trucks are beating electric cars to South Africa

South Africa has still not crossed 1% of new vehicle sales going to electric vehicles, well short of the 5% mark at which adoption typically accelerates, The Electric Mission executive director Hiten Parmar told TechCentral’s Watts & Wheels with Wills. Parmar, who heads the non-profit advocacy body and co-founded the…
3 Sep 31 min

Winstone Jordaan on building a national EV charging network

Winstone Jordaan was building charging infrastructure before South Africa had electric cars to plug into it. GridCars began developing its backend platform in 2010. The first EVs arrived in 2013. In this episode of Watts & Wheels with Wills, the GridCars founder tells William Kelly why the hardware was never…
2 Sep 22 min

Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

Episode 8 of Watts & Wheels – TechCentral’s electric motoring show – opens with William Kelly on his soapbox, clipboard in hand, and a simple demand: keep left, pass right. Too many South African drivers, he argues, treat the left indicator as an invitation to be overtaken rather than a…
24 Aug 1 hr 11 min