
AI vs Human Creativity
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AI is reshaping the creative industry — but not in the simplistic “robots replacing creatives” narrative. Lucky Hustle CEO Darren Morris joins Kaya Biz to unpack how AI is used in ideation, copy, design and strategy, where it fails, and why creatives who use AI will replace those who don’t. He explores the risks of generic AI erasing South African nuance, the future agency model, and the skills young creatives need to stay relevant in a rapidly evolving industry.

