Nedbank IMC 2026 | My Top10@10 interview with Gugu Mthembu - Telkom SA CMO

A seasoned marketing leader with over two decades of experience in ICT and telecommunications, Gugu Mthembu is passionate about building brands that combine purpose, innovation, and impact. With a background in information technology, she integrates data, technology, and creativity into her strategic planning, driving both short-term performance and long-term brand sustainability. Since taking leadership at Telkom, she has overseen a bold brand refresh that has brought vibrancy and clarity into Telkom’s identity, emphasising agility, connection and a digital-first mindset, while remaining deeply rooted in the brand’s heritage. She has established a data science discipline that is the engine behind Telkom’s faster-than-category market share growth. Under her stewardship, Telkom has reclaimed trust and market presence, earning top rankings like Best Mobile Provider in the 2024/25 Ask Africa Orange Index and recognition as one of the 30 Most Admired Brands in South Africa. She was also awarded Brand Leader of the Year at The Mark Awards in 2025. As a speaker, juror (Cannes Lions, WARC, others), collaborator, and visionary, Gugu continues to shape the future of marketing, ensuring Telkom is not only keeping pace but leading with courage, connection, and possibility