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Are Loyalty Programmes Actually Making Us Loyal Anymore?

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Fresh, Thato and the team weighed in on the average South Africans now belonging to 10.4 loyalty programmes and according to JustMoney's 2025 Money & Me survey 71% of us admitting to choosing where to shop based on the specials they offer, not the store we love. The team asked listeners on how many loyalty programmes are you actually signed up to? And are you loyal to the brand, or just loyal to whoever's cheapest this month?

17 Sep 1AM English South Africa News

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