How South Africans Are Stretching Every Rand

South Africans are increasingly living two very different financial realities. New research from NielsenIQ reveals a growing consumer divide, with almost equal numbers reporting that they're either financially worse off or better off than a year ago. As inflation, food prices and household costs continue to bite, consumers are changing how they shop, what they buy and how they make ends meet. We unpack the rise of side hustles, value shopping, premium spending and the growing polarisation reshaping South Africa's consumer economy.