Baird Media Meet My Business with Baird Media

Quitting Is Never Just About the Cigarettes

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Wendy Gidlow owns Smokenders South Africa, and she is also its most dedicated customer. More than 30 years ago she was smoking 40 to 60 cigarettes a day when she decided she wanted children more than she wanted cigarettes. In this episode she explains why quitting is a process and not a single decision, why fear stops so many people, how a jar of cash became a lifetime of horse riding, and why vaping worries her more than smoking.

https://smokenders.co.za
Chapters
  • 00:00 The client who wanted children more
  • 01:11 What Smokenders does
  • 01:42 Wendy as a person
  • 04:00 Becoming Mrs Smokenders
  • 06:29 Taking over before Covid
  • 08:25 Why people resist stopping
  • 10:40 The jar of money and the horse
  • 12:51 Why smoking is so addictive
  • 15:09 Rebuilding a life
  • 16:58 Patches, gum and the five-part approach
  • 19:37 From first call to smoke-free
  • 23:30 The vaping problem
  • 26:53 Smokenders at work
  • 28:06 Wendy’s own quit story
  • 30:27 How to reach Wendy
30 Oct English South Africa Business · Marketing

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