#11 #RDA16: Scoring 90% (29-06-2016)

Justine Cullinan (Station Manager: 5FM)
The SABC recently made headlines with an announcement that all its radio stations are required to play 90% local music with immediate effect. The implications for the commercial portfolio are more challenging and far-reaching than for their public counterparts. Relevance to audience, income generation and brand promise are areas that could be affected. Justine Cullinan explains how 5FM tackled this directive.
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