#RadioWontFall #RDA16 From 0 to H20 by Kevin Fine (General Manager: Jacaranda FM

Commercial radio garners enormous power, not only through large audience numbers, but also with its commercial partners. The ability to translate this into social conscience is a very powerful skill. During recent water shortages and droughts in South Africa, JacarandaFM mobilised its audiences and commercial partners to alleviate the need of communities within its footprint. Kevin Fine talks about the social conscience of radio.