EP47: 702 Walking the Talk Together

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From its early days as a music station 40 years ago, 702 became the defining voice of Gauteng. It’s pantheon of voices include Paddy O’Byrne, John Robbie, Berksie, the late great Cocky “Two-Bull” Tlhotlhalemaje and Stan “I’m not late but I’m still great” Katz.

Stan the Man once said that “only 5% of our 702 listeners call in. The other 95% have got lives”. But ultimately it has been the very voices of those countless thousands who have called-in over the past four decades, that have defined the station.

In recent years some of those voices stopped resonating with listeners and audiences began to decline. After extensive research Primedia has responded to 702 listeners and, in the words of Bing Crosby they’re gonna …
Accentuate the positive
Eliminate the negative
Latch on to the affirmative and stop messing with mister in-between.

With us on the Doc and Guru podcast this week is 702 Station Manager Thabisile Mbete.

In 2016 Thabisile said she wanted to make an impact by championing editorial independence & integrity on Primedia radio channels. In 2020 she gets to deliver on that vision, as 702 commits to #WalkTheTalk with its listeners.

Listen in to The Doc and The Guru as Thabisile talks about the rebranding of 702 as a positive platform for inspirational change and the relevance of Talk Radio in a social media landscape where anybody and everybody gets to air their opinion whenever they want.
Even bad golfers with a ginger combover.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
11 Nov 2020 English South Africa Marketing

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