Everlytic Bytes

SOLID GOLD PODCASTS #BEHEARD  |  Podcast , ±10 min episodes every 5 weeks, 1 day  | 
Do you want to run more effective direct marketing campaigns? Then listen up.

Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry.

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From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights.

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24
AUG

#016 Everlytic Growth Journey Level 1: Bulk Communicator

Mastering bulk communication, personalisation, and automation isn’t something you do overnight. As we’ve realised at Everlytic, there are three clear levels to progress: Bulk Communicator, Message Personaliser, and Communication Automator. It’s what we call the Everlytic Growth Journey.

The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast
The Key Foundations You Need to Master Bulk Communication Watch the Video
17
AUG

#015 The Everlytic Growth Journey - Explained

Don't miss out on better results.

Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here.

To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast.
The Marketer’s Roadmap to Email Marketing Mastery Watch the Video
20
JUL

#013 Powerful Insights for Email Marketing Success in Retail | Leigh Crymble

In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that can boost all-round email marketing success.
The Language of Sales: Behavioural Linguistics in Retail Follow Everlytic on LinkedIn Follow BreadCrumbs Linguistics on LinkedIn
06
JUN

#012 Harness Hyper-Personalisation With Three Data-Collection Methods | Candice Lee Reeves

Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation.
[Video] Make Marketing Matter Follow Everlytic on LinkedIn Follow Everlytic on Twitter Watch on Youtube
27
APR

#011 Craft Engaging Copy that Nudges Consumers to Action | Leigh Crymble

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics)

As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action.
BreadCrumbs Website Everlytic LinkedIn Top Language Tips for Better Emails Connect with Leigh
10
JAN

#10 A Marketer’s Guide to Customer-Centricity in Email | Candice Lee Reeves

Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing.
Candice's profile on LinkedIn Everlytic's page on LinkedIn How to Use Storytelling in Email Learn more about Everlytic
09
NOV
2021

#08 Running a Successful Black Friday Campaign | Warrick Kernes

Guest: Warrick Kernes (The Insaka eCommerce Academy)

With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign.
Learn more about Everlytic Connect with Warrick 5 Black Friday Online Marketing Ideas to Boost Your Revenue Learn more about The Insaka eCommerce Academy Jumpstart your eCommerce Journey
11
MAY
2021

#06 How to build a brand that matters through data-driven content | Musa Kalenga

With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors?

Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content.
Learn more about Musa Kalenga Connect with Musa on LinkedIn Learn more about Everlytic Follow Everlytic on LinkedIn Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business
05
APR
2021

#05 Making Basic Sense of Data and Automation Strategy | JD Engelbrecht

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht.

Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources.
Everlytic website Data and Automation Strategy

16 episodes

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