#011 Craft Engaging Copy that Nudges Consumers to Action | Leigh Crymble

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics)

As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action.