The Cultural Movement | Rise of the Wisdom Seekers
We observed an emerging trend of “Wisdom Seekers” for the past 8 months and wanted a deeper understanding of this movement to allow us to see the bigger picture and how businesses can apply foresight intelligence.
We applied a qualitative research methodology, Netnography. The methods we used helped us to understand the branches of ethnography (the study of different cultures, habits, and behaviours on the internet). Like a bird on a branch, observing the lions and the zebras migrating to the new promised land.
How is your business contributing to the balance of Mind Body and Soul?