Price personalisation or price discrimination: Can your computer tell the difference?

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GUEST - Reece May is a Senior Associate in the Competition Law practice at CDH
From booking accommodation and transport to purchasing products online, data analytics has given businesses the ability to use automated pricing algorithms to charge personalised prices to every customer based on their data profile.
Does this personalised pricing contravene competition law, or does it benefit competition?

13 Aug 2024 3PM English South Africa Business News · Investing

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