S03 #147 Unmasking Generations | FROM BABY BOOMERS TO GEN BETA

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Global Trends in Business, Culture, and Society.

As generational shifts continue to shape the global landscape, understanding the unique characteristics and influences of each generation is key to navigating changes in business, culture, and social norms. While workplace dynamics with Gen Z currently dominate discussions, emerging insights suggest that Generation Alpha is set to redefine the status quo and the arrival of Gen Beta.

This conversation delves into how generational trends are reshaping the world: from Baby Boomers' steadfast values to Gen Z's technological prowess and activism, culminating in the rise of Gen Beta — a cohort of digital natives already demonstrating agency and entrepreneurial spirit. Retailers, financial services, and cultural institutions are adapting to engage with this generation as they forge their own paths in social commerce, income management, and consumer behaviour.

Join us to explore how generational shifts influence innovation, workplace dynamics, and social structures — and discover what businesses, educators, and policymakers must do to thrive in this evolving generational ecosystem.
12 May 2025 English Explicit South Africa Society & Culture · Management

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