#6  Agribusiness Innovation - Sanavita

While studying for a BSc in Human Nutrition at Sokoine University of Agriculture, Jolenta Joseph was looking for a business idea that would help reduce the rampant malnutrition among vulnerable communities in Tanzania.
The entrepreneur created Sanavita in 2019, an innovative agribusiness company that processes biofortified crops to create various edible products. The first product her enterprise dealt with was orange-fleshed sweet potatoes – a special type of biofortified sweet potato that contains high levels of beta-carotene. “I would take sweet potatoes on credit from farmers in rural areas and sell them in towns,” she recalls.
Pregnant women, lactating mothers and children form Sanavita’s primary target groups because the majority of people who suffer from iron and vitamin A deficiency are women and children.
Sanavita’s main markets are in Morogoro, Dar es Salaam and the capital city of Dodoma. The products are sold through local channels like supermarkets, shops and local markets.

In this sixth episode of Freedom Pioneers of Africa, Jolenta presents her concept, which was broadcast across eighteen community radio stations in Malawi, South Africa, Zimbabwe, Tanzania, Namibia and Zambia. Listers give their thoughts on the projects presented by upcoming innovators and whether the initiative would work in their environments.
Jolenta also discusses her initiative with our resident Global Connector, Bianca Praetorius. Bianca is a startup pitch coach who offers insights into all things technology, digitisation and innovation.

The featured radio stations (in order of appearance) are Oranjemund FM, Triple A FM, Underground Radio, UNZA Radio and Nongoma FM.